A short view back to the past - Advertising and video production in the early 2000s
March, 4 2023
The world of advertising is a polarizing one. There have been countless adverts that have ome and gone, some of them leaving a lasting impression on people’s minds. Looking back, there have been successful campaigns that dominated the market space and there have been campaigns that fell flat before they even took off. Some adverts have been so successful that they spawned an entire movement dedicated to that brand. When you ask a person who works in marketing about ‘What makes a successful advert?’ they usually respond with industry jargon like - knowing your target audience, having knowledge of the subject matter, and so on. While this may stand true, these factors are not the only ones that you would need to worry about.
As media evolved, so too did the level of advertising. Radio dominated much of the 20th century.
Everything from music to casual programming, one could tune into their favorite radio station and
pass the time away. By the time the television set rolled around,
the levels of daily programming had already reached heights never before thought possible.
One of the first drama shows ever broadcasted on television was a dramatical piece
called